cleanrowsFounder-led market tests
Testing a new vertical or region before hiring for it? A small, tightly defined list shows whether the audience exists and whether it looks reachable.
For B2B SaaS
B2B SaaS prospect lists. Built around your buyer.
For founders testing a market, sales leaders assigning territories and SDR teams working target accounts. Agree the companies and buying roles, then import the file into the tools you already use.
Pay-as-you-go · No seat fees · Freshly sourced
WHERE A LIST FITS
Three jobs.
Three different briefs.
The same product can need very different lists depending on who is doing the outreach and why. Start from the job, then define the file.
Territory prospecting
Give each rep or region a file scoped to their patch, so research isn’t duplicated and accounts don’t overlap across the team.
Target-account research
Start from the accounts your team already wants and find the relevant buying roles inside those companies.
DEFINE THE BUYER
One buyer.
Many job titles.
The person who buys your product rarely has one consistent title. Agree which variations count, and which don’t, before research begins.
Scroll sideways to see every column.
| Buying role | Titles often included | Decide before research |
|---|---|---|
| Sales leadership | VP Sales, Head of Sales, Sales Director | Include CROs? Regional or global heads only? |
| Revenue operations | Head of RevOps, Sales Operations Manager | Minimum seniority, and whether to include enablement |
| Marketing | VP Marketing, Head of Demand Generation | Whether growth and product marketing titles qualify |
| Finance | CFO, VP Finance, Finance Director | Company size where the CFO is still the right contact |
| IT and security | CIO, Head of IT, CISO | Whether managers or only department heads are in scope |
COMPANY FIT, NOT JUST CONTACTS
Every contact
comes with context.
Your SDRs need to see why an account fits before they write to it. Company fields sit next to every person in the standard file.
Company context included
- Company name and website domain
- Company LinkedIn profile
- Company size and industry
- Location
- Company HQ phone, where available
Not included as standard
- Tech-stack enrichment (not offered)
- Funding rounds and investors
- Hiring or buying-intent signals
- Native CRM or sequencer sync
FROM FILE TO YOUR CRM
Fits the workflow
you already run.
A CSV is a file you import, not an integration. A few decisions up front keep the import clean and your reps out of each other’s accounts.
- 01
Share your exclusions
Current customers, open opportunities and accounts already owned by a rep. Send domains or company names with the brief.
- 02
Match your import headers
Agree column names that map to your CRM or outreach tool, and whether files should split by territory or rep.
- 03
Deduplicate, then sequence
Check the file against your CRM before import. Contact checks do not guarantee inbox placement, so keep your normal sending practices.
SET THE RIGHT EXPECTATIONS
A list is research, not pipeline.
Clean Rows builds the prospect file. It does not promise booked demos, pipeline or revenue, and delivery is file-based rather than a native CRM integration. See package pricing or scope custom research if your brief goes beyond the standard fields.
Can you build prospect lists by sales territory?
Yes. Territories can be defined by country, region or state. Agree whether a territory follows the company’s headquarters or the contact’s own location before research starts.
Can you find contacts at our named target accounts?
Share the account list with your brief and we research the agreed buying roles in those companies. Coverage varies by company, so check it in the sample first.
Can you exclude our customers and open opportunities?
Send the company names or domains with your brief. Exclusions are agreed as part of the scope, and you should still deduplicate against your CRM before import.
Do you provide tech-stack data?
No. Tech-stack enrichment is not currently offered. Company fit is described through size, industry, location and the company’s own profile.
Does Clean Rows integrate with our CRM?
No native integration is offered. Lists are delivered as a CSV or Google Sheet that you import into your CRM or outreach tool, with headers agreed to match its import.
Will a list generate demos or pipeline?
No. A list is research for your team to act on. Demos and pipeline depend on your offer, messaging, timing and sending setup.
How should a founder test a new market?
Start with a 100-lead sample for one tightly defined segment. If the companies and roles look right, order the volume that the test actually needs.
→FREE. NO CARD. NO CALL.
Test one segment.
Start with 100 leads.
Describe one segment: the buying roles, company profile, territory and exclusions. We’ll confirm sample coverage and timing.
Your details go to a person, not a CRM sequence. We don’t sell, share or resell what you send us, including your ICP. See our Privacy Policy and Terms.