cleanrows“Marketing people at tech companies in Europe.”
- Titles
- Undefined
- Company size
- Undefined
- Exclusions
- None
Custom lists
Custom B2B lists. Scoped before you pay.
When your audience needs more than a standard package, such as specific titles, named accounts, exclusions or extra research, the brief, feasibility and acceptance criteria are agreed before payment.
Pay-as-you-go · No seat fees · Freshly sourced
WHAT MAKES A USEFUL BRIEF
Vague in, vague out.
Specific in, useful out.
Two fictional briefs for the same buyer. The second one tells the researcher exactly who counts, who doesn’t and what the file must contain.
“VP Marketing and Heads of Demand Generation at B2B software companies, 100–1,000 staff, in Germany, the Netherlands and the Nordics. Exclude agencies and our current customers. Business email and LinkedIn required.”
- Titles
- Two, with seniority
- Company size
- 100–1,000 staff
- Exclusions
- Agencies, customers
THE PARTS OF A BRIEF
Seven decisions
behind every list.
You don’t need all seven on day one. Anything left open is settled with you before research starts, not guessed.
Scroll sideways to see every column.
| Part of the brief | Example | Why it matters |
|---|---|---|
| Roles and title variations | VP Marketing, Head of Demand Generation | The same buyer uses different titles at different companies |
| Sectors | B2B software; not IT services | Broad labels like “tech” are researched inconsistently |
| Company size | 100–1,000 employees | Decides whether a dedicated buyer exists at all |
| Location | Germany, Netherlands, Nordics; company HQ | HQ and contact location can differ |
| Named accounts | A list of 250 target companies | Focuses research on accounts you already prioritize |
| Exclusions | Current customers, open deals, competitors | Excluded companies and contacts are part of the acceptance criteria |
| Required fields | Business email and LinkedIn; phone optional | Sets what a complete row means for your campaign |
FEASIBILITY
A narrow audience stays narrow.
If fewer people match your brief than the volume you had in mind, we tell you before payment. We don’t quietly widen titles, sizes or regions to fill a package. You decide whether to adjust the brief or order fewer leads.
STANDARD OR CUSTOM
Most lists fit a package.
Some need a quote.
Standard packages cover most briefs at published prices. A custom quote is agreed in writing before any payment.
Standard package
- Built to your agreed ICP
- The standard field groups
- CSV or Google Sheet delivery
- 1,000 to 50,000 leads
Custom quote
- 100,000+ leads
- Specialist research or extra columns
- Recurring delivery schedules
- Audiences that need feasibility checks
FILES AND EXPORTS
Delivered the way
your team works.
File structure is part of the brief, so the list arrives ready to split, import and assign.
Splits
One file, or separate files by client, territory, desk or campaign.
Headers
Column names agreed to match the import format of your CRM or outreach tool.
Format
A CSV file or a Google Sheet. Delivery times are estimates that depend on the audience and volume.
BEFORE YOU PAY
Scope, timing and
acceptance, in writing.
An order is confirmed when criteria, volume and price are agreed in writing; email or WhatsApp is enough. See the Refund Policy for the full terms.
- 01
Review a sample
Start with up to 100 free leads, one sample per business, and adjust the brief before scaling.
- 02
Agree scope and timing
Criteria, volume, fields, splits, price and an estimated delivery date are confirmed before payment.
- 03
The brief is the standard
Rows outside the agreed criteria, excluded companies, duplicates or missing columns are rebuilt or refunded if reported within 7 days.
What should a custom list brief include?
Roles and title variations, sectors, company size, locations, any named accounts, exclusions and the fields you need. The more specific the brief, the more consistent the list.
What if my audience is too small for a package?
We tell you before payment. We don’t widen your criteria to fill a volume; you decide whether to adjust the brief or order fewer leads.
Can you research fields outside the standard file?
Additional research can be discussed before ordering, with feasibility and price agreed in advance. Tech-stack enrichment is not currently offered.
When is a custom quote needed?
For orders of 100,000+ leads, specialist research or additional columns, and recurring schedules. Standard audiences within a package use the published prices.
How is a delivered list accepted?
The agreed brief is the acceptance standard. If rows fall outside it, report them within 7 days of delivery for a free rebuild or a refund.
Can one order be split into several files?
Yes. Splits by client, territory, desk or campaign, and your preferred column names, are agreed with the brief before research starts.
→FREE. NO CARD. NO CALL.
Scope your custom list.
Start with 100 leads.
Share the audience, exclusions, required fields and intended volume. We’ll confirm feasibility, timing and price before you pay.
Your details go to a person, not a CRM sequence. We don’t sell, share or resell what you send us, including your ICP. See our Privacy Policy and Terms.